A good story is the best call to action I know.
Here are some brands I’ve helped:
INSCAPE, a startup in the wellness + mediation space. I helped enliven the brand’s storytelling by defining a unified visual identity and tone of voice. I developed and executed concepts in photography, motion graphics, video content, and blog copywriting.
PHOTOGRAPHY
GIFS + CINEMAGRAPHS
PRODUCT VIDEO
Researched, wrote, produced, and edited a spec video to show how product explainers could be incorporated into brand culture. I made two versions: a longer, more detail-driven cut for their blog; and a shorter, catchier cut for social media. Video link(s) available upon request.
Cove is a health and wellness startup making migraine treatment more accessible and affordable to all. I helped their team create an explainer video for a new product launch—from pre-production and script supervision, to videography and production on set, through the final edit delivery.
PRODUCT VIDEO
A three-minute explainer video introducing migraine sufferers to a new digital product and platform. Responsible for production, videography, graphics, and edit.
In 2010, Brave GentleMan was launched, becoming the first vegan lifestyle menswear brand in the world. I have worked with Brave GentleMan on several occasions, including creating new content for Katcher’s most recent collections and book release. Each time, I was responsible for the interview, videography, edit, and graphics.
BRAND DOCUMENTARY
PRODUCT LAUNCH & BOOK PROMO, Social CONTENT
“POSTHOC is a petri dish for ideas and thought-leaders. We host invite-only gatherings that connect people and spread ideas.” I created branded documentary content for PostHoc founder Susan MacTavish Best. It was important to keep these videos as personal, quirky, and informative as the brand itself. I interviewed Susan in her home as she prepared for an event, creating a very intimate portrait of the founder.